Thursday, March 18, 2010

Little MJ's : Material Junior Girls

Madonna will be debuting a junior collection at Macy's this fall. MG Icon, a newly formed joint venture between Madonna and Iconix Brand Group, announced its first license agreement with Macy's for the Material Girl collection. Material Girl is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy's stores and online at in August 2010 in time for the back-to-school season.

The Material Girl collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department. In addition to the back-to-school apparel collection, Material Girl will also include footwear, handbags and jewelry. Items in the collection will retail from $12 to $40. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy's stores.

"We believe that Material Girl will be a dynamic exclusive brand for Macy's, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer," said Jeff Gennette, Macy's chief merchandising officer. "Material Girl will enhance the excitement of fast fashion at Macy's."

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