Thursday, November 11, 2010

Base is Ball, Idea is Gold

To celebrate it's 90th anniversary, baseball cap, headwear and apparel brand New Era, has managed to succeed where many labels tried but failed. Brand invited 90 creative fashion students from the UK and the continent, to play around with their own product. And the winner is 24 year-old Craig Green from London. He is a fashion design BA graduate from Central Saint Martins. During his studies, Craig gained experience working with his design heroes Walter van Beirendonck ( and Henrik Vibskov ( The impressive result of the contest now is on show and let's see how it looks like.

With a passion for fantasy and a strong belief in escapist design, Craig's final collection will also blow your minds. He says that he's inspired from Russian folk robots,

old toys and home-made fancy dresses.

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